The popularity of the internet has increased over the past years, so as the Digital marketing. Before, the majority of consumers were controlled by the offline businesses but, today Digital marketing has turned things upside down. It has changed the way of marketing. With the help of online marketing, we can target our potential customers, increase our businesses and many more. Now the question arises that how online marketing can boost up our business? First of all it’s a fact that online marketing can give you more business as compared to traditional or offline marketing, because online marketing comes up with so many different tools, such as Search Engine Marketing, Social Media Marketing, Search Engine Optimization, content marketing like blogging, articles or video creations etc. which is way far better than the traditional one.
Why focus on Digital Marketing?
With the right kind of techniques and strategies, the chances of reaching out to customers are comparatively high to the traditional one. We all know that the users of the internet are over millions, and the majority of people’s spend their most of the time on the internet. So why not take it as an opportunity, we can use many online marketing tools to reach out to our customers, and here are some very effective tools.
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Social Media Optimization
What is SEO?
Search engine optimization is the process of getting traffic to our websites. If the traffic on our website more the higher our website will rank on search engine. There are two ways to rank higher on a search engine, one is: ON PAGE SEO and another one is OFF PAGE. There are almost 77 factors in on page SEO, which helps in building our website on top of the search bar. Although, working on these 77 factors is just not enough. To rank higher on any search engine we also have to work on others website by creating backlinks, which comes under OFF PAGE SEO.
What is Social Media Marketing?
Social Media Marketing is the alternate method of getting heavy traffic to the website. There are many social sites which have millions of users and to increase the visibility of business people are approaching social sites and it really helps in generating sales. There are many businesses who are creating brand awareness through social media. To communicate with potential customers who genuinely looking for products or services, we can use platforms like Instagram, Twitter, Facebook etc.
What is Social Media Optimization?
Social Media Optimization is the process of making people aware of products and services to generate the publicity. Marketing through social media has lots of advantages such as Brand recognition, it can also increase vast no. Of visitors to the website, it can also help in building new partnerships and many more that is why it is one of the most important factors in digital marketing.
Search Engine Marketing?
Generally, Search Engine Marketing is done to rank higher in Search Engine Result Pages (SERPs). One of the most popular paid tools used by web developers is Google AdWords.
Google AdWords provide keywords which people are searching on their web, and it makes a lot easier for web developers to push their website up in SERPs.
Some most common SEM activities:
- Paid search ads
- PPC (pay-per-click)
- CPC (cost-per-click)
- CPM (cost-per-thousand impressions)
To know more about the field of Digital Marketing, Enroll at Digital Technology Institute, New Delhi and get trained by the best Digital Marketers that the nation has to offer.